MASTER
Innovation, Digital Transformation
and Customer Experience
Degree: Master in Innovation, Digital Transformation and Customer Experience
(Permanent Training Degree)
Intake: February 2023 (registration until December 15, 2022)
Duration: 1 academic year (60 ECTS)
Dedication: Part-time. Compatible with work activity
Admission requirement: Bachelor’s degree (or equivalent)
Format: Hybrid (face-to-face executive mode in Madrid and online)
Fee: €8,400.00 (partial scholarships available)
1. This degree meets the increasing innovation demand in companies and enterprises. Given the problems and social challenges of today’s globalized and digital world, new or improved solutions that take advantage of the latest technology are needed. It is necessary to achieve new and better products, processes and services, in a more efficient, effective and collaborative way, improving the customer experience in order to make a beneficial impact in society. Read more
2. It is the result of an interdisciplinary group of the UAH, positioned as a benchmark in research and training in innovation and digital transformation for the private sector. Our professors and teachers have coordinated projects at the highest level in this area. This master’s degree means a further step in the transfer of knowledge, and in the collaboration between the university and the private sector.
3. It is endorsed by the Official Chamber of Commerce, Industry and Services of Madrid. The Chamber of Commerce is a Public Law Corporation that represents, promotes and defends the general interests of every company in Madrid, open to the world and to business innovation.
Endorsement
This master’s degree offers high-quality training in business innovation, digital transformation and customer experience, taught by high-level experts, both experienced university professors as well as business professionals.
Candidates and professional opportunities
- Digital transformation and innovation managers.
- Experts in business development.
- Entrepreneurs and start-up initiatives.
- Marketing and customer experience departments.
Key points
- Lead change and digital transformation in the organization, combining knowledge with interpersonal management skills.
- Boost your professional career as an expert in digital transformation processes and innovation.
- Acquire the most advanced knowledge taught by expert professionals in each subject, from a multidisciplinary approach, especially business management, economics, law and, for technological content, computer engineering and computer science.
- Carry out an applied and impactful master's dissertation, meaningful for your professional development and useful for your company.
Compulsory Courses
- Digital business model strategies and innovation protection (5 ECTS)
- Start-ups, financing of innovation and taxation of R+D+i (4 ECTS)
- Marketing 3.0 and commercialization of innovation (3 ECTS)
- Economics and management of open innovation and services (3 ECTS)
- Technologies for digital transformation (3 ECTS)
- Digital transformation management and strategies (3 ECTS)
- Customer and user experience (3 ECTS)
- Creativity, agile methodologies and design thinking (3 ECTS)
- Innovation project management (3 ECTS)
- Circular economy and eco-innovation for sustainability (3 ECTS)
Optional Courses (choose 4 subjects of 3 ECTS)
- Data and Technologies Itinerary
- Introduction to big data and artificial intelligence (3 ECTS)
- Basic programming laboratory (3 ECTS)
- Sentiment analysis and metaverse (3 ECTS)
- Smart contracts and blockchain (3 ECTS)
- Data visualization and analytics (3 ECTS)
- Governance and Leadership Itinerary
- Sustainable corporate governance (3 ECTS)
- Public-private-third sector partnerships and innovation networks (3 ECTS)
- Leadership for innovation and digital transformation (3 ECTS)
- Impact investment and companies with purpose (3 ECTS)
- Customer Experience Itinerary
- Customer and employee experience: Practical cases (3 ECTS)
- Methodologies for profitable customer experience (3 ECTS)
External internships
- External internships (OP) - 3 ECTS
Master's Dissertation / Report / Project
- Master's dissertation (OB)- 15 ECTS
Management team
José M. Gómez Pulido
Co-director
Associate Professor of Computer Science
